The CreatineOG Story from 1992 to Now
February 1992
Rachael is Born
Our co-founder Rachael Jennings is born, daughter of Steve Jennings — the original ‘CreatineOG’.
March 1992
First Contact
Steve first connects with Dr. Roger Harris, the pioneering creatine researcher behind its human performance breakthrough.
The Meeting That Changed Everything
Steve meets with Dr. Harris and Prof. Eric Hultman, co-authors of the study that redefined sports nutrition.
April 1992
First Creatine Supplement
Ergomax C150 enters small-scale production just 45 days after that meeting, via Steve’s company, Maxim.
Approved for Athletes
The British Olympic Association and UK Sports Council approve creatine. British Olympians begin using it.
July 1992
Olympic Gold
Creatine-fueled athletes win gold at the 1992 Barcelona Olympics. The story hits the global media in a piece from journalist Doug Gillon.
September 1992
Explosive Demand
Ergomax C150 demand explodes, especially in the U.S., quickly outstripping supply.
February 1993
Rowing Victory
Cambridge University’s boat crew breaks an 8-year losing streak, with creatine as part of their training.
May 1993
Wembley Win
Wigan Rugby League Club wins the Challenge Cup Final at Wembley, powered by creatine.
July 1993
World Record
Cyclist Graeme Obree breaks the 1-Hour World Record in Hamar, Norway, after starting to use creatine.
September 1993
Business Spotlight
Ergomax and Steve’s company are profiled on UK TV’s Big Business.
October 1993
Mainstream Moment
Creatine is featured on the BBC’s Tomorrow’s World, reaching households nationwide.
January 1994
First Creatine Patent
The first international patent for creatine’s performance-enhancing use is filed by Steve: WO-1994/017794 A1.
March 2011
Biohacking Begins
Steve begins a new personal journey into creatine and performance optimization.
June 2012
Science Archive
Work begins on building our comprehensive creatine science and research database.
January 2019
Rachael’s Health Shift
Rachael is diagnosed with Hashimoto’s and (re)discovers creatine supplementation in her own wellness journey.
July 2023
Business Plan Drafted
Steve outlines the first business thesis and concept for Creatine 2.0.
September 2024
RTD Realization
Rachael and Steve identify the RTD opportunity and commit to pioneering liquid creatine innovation.
Story Goes Public
Steve shares the early creatine story publicly on his blog. Momentum starts building.
In Roger’s Memory
Dr. Roger Harris passes away. Steve commits fully to honoring his legacy through a new wave of innovation.
September 2024
Story Goes Public
Steve shares the early creatine story publicly on his blog. Momentum starts building.
The CreatineOG Story from 1992 to Now
In 1992, Steve Jennings launched Ergomax C150, the world’s first creatine monohydrate brand, introducing an entire generation to one of the most powerful compounds in human performance.
Now, three decades later, he’s back to finish what he started, this time with a new generation of science, and a mission that goes far beyond sport.
Built by Family, Backed by Science
Jenerise is a father-daughter-founded company rooted in legacy and built for the future. Together, Steve and Rachael are leading a new chapter in creatine innovation, blending biotech with real-life utility, and bringing unmatched experience, curiosity, and momentum to a category that’s only just getting started.
We’re proud to be a modern functional nutrition company with science and people at its core.
Creatine 2.0 is for Life, Not Just the Gym
At Jenerise, we believe creatine is essential for energy, cognitive function, recovery, and strength. But the way we consume creatine hasn’t evolved with the needs we have and the way we live. That’s why we’re focused on next-gen formats that make creatine easy, liquid stable, and relevant for daily life: RTD (ready-to-drink), RTE (ready-to-eat) and RTM (ready-to-mix).
We work across B2B2C, partnering with forward-thinking people, companies, and brands, always with the same goal: to get creatine into more lives, more often.