Jenerise Responds to Shifting US Dietary Guidelines
As the U.S. government releases its updated dietary guidelines with a definitive mandate to "eat real food," Jenerise is proud to lead the conversation on what this "return to basics" means for the future of creatine.
The new guidelines represent a long-overdue correction in Western dietary advice, shifting the focus away from calorie counting and toward nutrient density and the reduction of ultra-processed foods.
While the guidelines prioritize whole food sources like red meat and fish (the primary natural sources of creatine), experts argue that diet alone is often insufficient for modern health demands.
"It’s taken far too long for this shift to happen," says Dan Richardson, Lead Nutritionist at Jenerise. "Dietary patterns like the Mediterranean diet have prioritized muscle-supportive foods for decades. Creatine sits at the center of this correction. It is a fundamental compound for energy metabolism, cognitive performance, and healthy aging".
Felipe Ribeiro, Jenerise Education & Research (Brazil), highlights a concerning gap in current consumption.
"Studies indicate that approximately 70% of older adults do not consume even 1g/day of creatine from their diet. Considering the importance of creatine for this population, these data are alarming".
The updated guidelines also align protein intake targets with the latest research on preventing sarcopenia (muscle loss) and maintaining satiety. Within this framework, creatine is no longer viewed merely as a "sports supplement," but as a vital component of Metabolic Health, Dietary Adequacy, and Healthy Aging.
Derek Yach, Global Health Advisor, notes that while creatine isn't explicitly named in the guidelines yet, it aligns perfectly with the MAHA framework.
"Creatine is best understood as a food-derived bioenergetic component that supports physical resilience and cognitive performance, particularly under conditions of stress or aging".
For Jenerise, this shift in the Food Pyramid is a validation of our founding mission. We recognize that while the goal is to eat real food, the practical reality for many (especially older adults and those reducing meat intake) is a significant creatine gap.
"Jenerise exists to bridge the gap between historical dietary wisdom and modern life," says Steve Jennings, Co-Founder. "By providing a clean, science-backed way to ensure dietary adequacy, we are making vibrant living accessible to more people."
Jenerise remains committed to its role as an educator and innovator, ensuring that as the world moves toward greater awareness of creatine, no one is left behind in the pursuit of cognitive and physical longevity.
For inquiries and press, please contact rachael@jenerise.com
