The Jenerise Story from 1992 to Now

February 1992

Rachael is Born

Our co-founder Rachael Jennings is born, daughter of Steve Jennings — the original ‘CreatineOG’.

A man holding a baby in his arms, looking at the infant. The baby is wearing a white knit hat and a white outfit. In the background, there are framed black-and-white photographs on a wall. The bottom left corner has a handwritten note that says '2 weeks'.

March 1992

First Contact

Dr. Harris (the pioneering creatine researcher behind the science breakthrough) calls Steve one random day.

A vintage beige rotary dial telephone mounted on a wall with light shining on it.

The Big Meeting

Steve meets with Dr. Harris and Prof. Eric Hultman, co-authors of the study that redefined sports nutrition.

Two smiling older men wearing white shirts and blue lanyards with name badges, standing indoors near a window with a curtain.

April 1992

First Creatine Supplement

Ergomax C150 enters small-scale production just 45 days after that meeting, via Steve’s company, Maxim.

A box of Argmax C150 supplement tablets and two blister packs of round, white pills on a blue surface.

Approved for Athletes

The British Olympic Association and UK Sports Council approve creatine. British Olympians begin using it.

A logo featuring a stylized lion's head in red and navy blue with flowing mane, the text 'TEAM GB' below, and the Olympic rings in blue, yellow, black, green, and red.

July 1992

Olympic Gold

Creatine-fueled athletes win gold at the 1992 Barcelona Olympics. The story hits the global media in a piece from journalist Doug Gillon.

A female hurdler in a white, red, and blue uniform, running and clearing a hurdle at the Barcelona '92 Olympics.

September 1992

Explosive Demand

Ergomax C150 demand explodes, especially in the U.S., quickly outstripping supply.

A newsletter titled 'Peak Performance' from January 1993, issue number 28, focusing on stamina, strength, and fitness. It contains articles on creating ergogenic aids like creatine, explanations of ATP production, buffers, shuttles, and benefits for athletes.

February 1993

Rowing Victory

Cambridge University’s boat crew breaks an 8-year losing streak, with creatine as part of their training.

A logo for Cambridge University Boat Club featuring a red lion, two crossed oars, and the text 'Cambridge University Boat Club' on a green background.

May 1993

Wembley Win

Wigan Rugby League Club wins the Challenge Cup Final at Wembley, powered by creatine.

Two soccer players in red and white striped jerseys celebrating on the field, holding a large silver trophy with red ribbons, with a crowd in the stands behind them.

July 1993

World Record

Cyclist Graeme Obree breaks the 1-Hour World Record in Hamar, Norway, after starting to use creatine.

A cyclist wearing a red helmet and a white and red cycling outfit riding a racing bike indoors.

September 1993

Business Spotlight

Ergomax and Steve’s company are profiled on UK TV’s Big Business.

A young man in a suit and tie is seated, holding a coffee mug in his right hand, with multiple boxes of TEGAM products or books on the table in front of him.

October 1993

Mainstream Moment

Creatine is featured on the BBC’s Tomorrow’s World, reaching households nationwide.

Four men standing outside a health food store called Holland & Barrett. One man is dressed as a cyclist with a California helmet and biking gear, standing next to a bicycle. The other three are wearing business suits. They are smiling and holding hands.

January 1994

First Creatine Patent

The first international patent for creatine’s performance-enhancing use is filed by Steve: WO-1994/017794 A1.

Logo of the World Intellectual Property Organization with a blue helix design and the acronym 'WIPO' below it.

March 2011

Biohacking Begins

Steve begins a new personal journey into creatine and performance optimization.

Person holding a smartphone with a nutrition tracking app open, showing a salad with tomatoes, cucumbers, and cheese in the background on a round bamboo plate, and a fork. Nearby are a small bowl of black pepper and a glass bottle of yellow oil, with a beige cloth on a wooden surface.

January 2019

Rachael’s Health Shift

Rachael is diagnosed with Hashimoto’s and (re)discovers creatine supplementation in her own wellness journey.

A girl with long blonde hair in a pink shirt crouches to kiss a happy, black and white dog on a forest trail.

July 2023

Jenerise Business Plan Drafted

Steve outlines the first business thesis and concept for Creatine 2.0.

Document titled 'Creating 2.0 Business Exploration,' dated July - October 2023, with subtitle about high-end 'everyday' human performance nutrition supplements for active adults.

September 2024

RTD Creatine Realization

Rachael and Steve identify the RTD opportunity and commit to pioneering liquid creatine innovation.

Close-up of bubbles underwater with purple lighting.

The OG Story Goes Public

Steve shares the early creatine story publicly on his blog. Momentum starts building.

Column titled 'The Untold Story Behind Creatine, and How I Played a Pivotal Role In It Becoming a Global Supplement Phenomenon' with various newspaper articles about sports, athletes, and energy supplements.

December 2024

In Roger’s Memory

Dr. Roger Harris passes away. Steve commits fully to honoring his legacy through a new wave of innovation.

A man in a suit holding an award, standing outdoors near a stone wall.

Technology Breakthrough

The team identifies a technology solution with the capability of stabilizing creatine in liquids.

Close-up of transparent purple bubbles and a plastic bottle against a lavender background.

Legacy Unearthed

Rachael finds the Ergomax archive created by her grandparents, a family legacy reborn.

A black-and-white newspaper article with the headline "Fieldhouse sport: Mr. Maxím climbs his own Everest!" It features a photograph of a man in a blazer holding a bottle, standing outdoors near a telescope.

February 2025

Main Stage Moment

Steve shares the full untold creatine story on stage at the Sport and Active Nutrition Summit in San Diego.

A man is being interviewed or recorded at a conference or event, with a camera and monitor in the foreground and exhibition booths and banners in the background.

May 2025

Global Creatine 2.0 Interview

Steve is interviewed by NutraIngredients at Vitafoods in Barcelona. The story gains global traction.

Three men are standing in a modern, glass-encased airport terminal, engaged in conversation. One man in a black shirt and jeans appears to be explaining, while a man in a blue suit listens. The third man, dressed casually in a white polo shirt and dark pants, is recording or taking a photo of the interaction with a mobile device.

June 2025

Launch Into the Spotlight

Jenerise emerges from stealth mode, launching its mission to bring Creatine 2.0 to the world.

A woman and a man sitting on outdoor stone steps, holding a sign that says 'Jenerise,' with historic buildings and a cloudy sky in the background.

October 2025

Creatine Education Launches

In partnership with Dr Darren Candow and Dan Richardson, Jenerise reveals educational initiative.

A light purple background with the words "Creatine Education" in bold dark purple text.