The CreatineOG Story from 1992 to Now
February 1992
Rachael is Born
Our co-founder Rachael Jennings is born, daughter of Steve Jennings — the original ‘CreatineOG’.
March 1992
First Contact
Steve connects with Dr. Roger Harris, the pioneering creatine researcher behind the science breakthrough.
The Big Meeting
Steve meets with Dr. Harris and Prof. Eric Hultman, co-authors of the study that redefined sports nutrition.
April 1992
First Creatine Supplement
Ergomax C150 enters small-scale production just 45 days after that meeting, via Steve’s company, Maxim.
Approved for Athletes
The British Olympic Association and UK Sports Council approve creatine. British Olympians begin using it.
July 1992
Olympic Gold
Creatine-fueled athletes win gold at the 1992 Barcelona Olympics. The story hits the global media in a piece from journalist Doug Gillon.
September 1992
Explosive Demand
Ergomax C150 demand explodes, especially in the U.S., quickly outstripping supply.
February 1993
Rowing Victory
Cambridge University’s boat crew breaks an 8-year losing streak, with creatine as part of their training.
May 1993
Wembley Win
Wigan Rugby League Club wins the Challenge Cup Final at Wembley, powered by creatine.
July 1993
World Record
Cyclist Graeme Obree breaks the 1-Hour World Record in Hamar, Norway, after starting to use creatine.
September 1993
Business Spotlight
Ergomax and Steve’s company are profiled on UK TV’s Big Business.
October 1993
Mainstream Moment
Creatine is featured on the BBC’s Tomorrow’s World, reaching households nationwide.
January 1994
First Creatine Patent
The first international patent for creatine’s performance-enhancing use is filed by Steve: WO-1994/017794 A1.
March 2011
Biohacking Begins
Steve begins a new personal journey into creatine and performance optimization.
January 2019
Rachael’s Health Shift
Rachael is diagnosed with Hashimoto’s and (re)discovers creatine supplementation in her own wellness journey.
July 2023
Jenerise Business Plan Drafted
Steve outlines the first business thesis and concept for Creatine 2.0.
September 2024
RTD Creatine Realization
Rachael and Steve identify the RTD opportunity and commit to pioneering liquid creatine innovation.
The OG Story Goes Public
Steve shares the early creatine story publicly on his blog. Momentum starts building.
December 2024
In Roger’s Memory
Dr. Roger Harris passes away. Steve commits fully to honoring his legacy through a new wave of innovation.
Technology Breakthrough
The team identifies a technology solution with the capability of stabilizing creatine in liquids.
Legacy Unearthed
Rachael finds the Ergomax archive created by her grandparents, a family legacy reborn.
February 2025
Main Stage Moment
Steve shares the full untold creatine story on stage at the Sport and Active Nutrition Summit in San Diego.
May 2025
Global Creatine 2.0 Interview
Steve is interviewed by NutraIngredients at Vitafoods in Barcelona. The story gains global traction.
June 2025
Launch Into the Spotlight
Jenerise emerges from stealth mode, launching its mission to bring Creatine 2.0 to the world.
