Seizing the Years is a podcast series by Jenerise, the creatine innovation and education company. It started as a blog series in 2024. We talk to athletes, scientists, coaches, founders, and everyday people who are doing the work to live well for as long as possible. Creatine is always somewhere in the conversation.
Creatine sales up 47% globally. Women's formulations up 82%. Cognitive and senior positioning up 91%. Brandon Casteel at Jungle Scout has the receipts and a 30-year personal creatine habit to go with them.
Meet Devon Gholam, PhD, for a radically transparent look at GLP-1s, perimenopause, and why creatine is an interesting partner for muscle preservation. Discover why "wacky" authenticity is the only way to win against wellness misinformation in the post-truth era of science.
“Every guy in the office has creatine on his desk. Hardly any of the women do." We sat down with Amanda Hardwick to talk about why and what the industry needs to do about it.
Born in Australia and now based in Switzerland, Isabelle brings a unique boots on the ground perspective to clinical science, one that actually prioritises the person behind the data points. Isabelle sees a human being who has to physically show up, move, and respond to life and the world around them.
In the quiet, clinical world of biotech, progress is often measured in decades, not days. That’s just the way it works. To kick off 2026, we’re featuring Theo Wiley’s story from genetic hearing loss to precision nutrition and the future ahead for his company, Myoform.
Cassandra Birrittier has transformed her life through discipline, data, and a deep respect for what the body can become. Here, she opens up about the choices that changed everything, the future of ingredients from sugar to creatine, and the wellness shifts she believes the industry can’t afford to ignore.
Citrus Labs CEO Susanne Mitschke has seen both sides of the wellness industry: the hype and the hard science. In this interview, she opens up about a personal health scare that reshaped her views on supplementation, the pitfalls of “fast fashion” wellness trends, and how scientific rigor can drive both trust and growth in health brands.
Protein used to be niche. Then it became lifestyle. We spoke to Rachel Marshall about exactly this and whether or not creatine might be next.
We catch up with longtime creatine supplementer, Dave Slagle, to talk about music, the nutrition supplement industry, and staying as strong as possible for as long as possible.
Dr. Susan Kleiner is a trailblazer in strength and power sports nutrition, known for challenging outdated norms and reshaping how we understand performance and athlete-focused research. We talk about creatine across the lifespan and for the future of women’s health.
“I’ve done 100 push-ups a day for years, usually in four sets of 25. But two weeks after starting creatine? I got through the first set of 25 with no burn. It was surreal.”
“Creatine will eventually become a household staple. Part of a new baseline for proactive health.”
From Olympic cyclist to author and advocate for women’s sports, Emma has continuously challenged the status quo, inspiring others with her dedication and fierce determination.
Former Olympic skier Jeff Olson shares his journey of reinvention from the mountains of Val d’Isère to the frontlines of clean tech and plant-based health innovation.
Derek Yach's journey highlights resilience and innovation in health. As a former WHO director, he addressed global health challenges and improved quality of life through preventive care and nutritional empowerment, inspiring proactive wellness.
From movement to mindset, Louise shares wisdom that will leave you feeling motivated to take charge of your own well-being.
Discover how Geoff Livingston transformed his health through running, smart training, and a deep connection to nature—proving that balance is the key to thriving at any age.
Discover how James Collier, co-founder of Huel, transformed health with a focus on sustainable nutrition, stress management, and ageing well.
Discover how Mark Cameron, a former bodybuilder turned fell runner, redefined fitness with balance, longevity, and a passion for movement.
From overcoming significant setbacks to staying mentally and physically resilient, Stephen reveals how he fuels his body and mind to stay active and thrive, no matter the challenges.
Michael shares his approach to nutrition, longevity, and how he stays active as he approaches his 60s.
Justine shares her journey from a lifelong love of swimming to recent open-water achievements and her plans for staying active in the years to come.
Get to know community member Neil Foster.
Get to know community member Brian Kling.
The story of how Donald lost his younger brother Taylor to anabolic steroids, and why he and his Dad have spent the last 20+ years running the Taylor Hooton Foundation, educating young athletes and their families about the real risks of performance-enhancing drugs.