Yeu Rebrands as Jenerise, Ushering in a New Era of Creatine Innovation

For Immediate Release

June 1, 2025 — Yeu is proud to announce its official rebrand to Jenerise, launching publicly on June 1st, 2025. This marks a bold new chapter for the company as it evolves into a next-generation Creatine 2.0 business, focused on innovating across B2B2C markets and channels with a business model designed to accelerate the growth of the entire creatine category and ecosystem.

Jenerise is built around one clear mission: To make creatine foundational for modern health, performance, and ageless vitality.

With over 30 years of category-defining experience behind it, including co-founder Steve Jennings’ introduction of creatine to athletes at the 1992 Olympics, Jenerise represents a return to roots and a leap forward in innovation.

The company is actively developing science-backed, easy-to-use formats across:

• RTD (ready-to-drink)

• RTM (ready-to-mix)

• RTE (ready-to-eat)

…all designed to make creatine more accessible and relevant for everyday life.

“We’re not just rebranding, we’re reimagining how creatine shows up in people’s lives,” says co-founder and Chief Brand Officer, Rachael Jennings. “This is about getting the world’s most trusted molecule into the hands of more people, in more ways, for more reasons.”

As of June 1st, Yeu will officially transition to Jenerise across all digital and commercial platforms. For continued updates and to explore our offerings, please visit jenerise.com or email rachael@jenerise.com for PR and inquiries.