Cr.01™ is coming to Central & Eastern Europe. Meet SWISLA Distribution.
Some partnerships begin with a pitch deck. This one began with a search for the best creatine in the world.
Arunas Matacius, the founder behind SWISLA, wasn't looking to become a distribution partner when he first reached out to our co-founder and CEO, Steve Jennings. He was sourcing a premium creatine ingredient for one of his own direct-to-consumer brands, and his standard when it comes to ingredients is uncompromising. It had to be the best. That search led him to Steve, who Arunas now calls the "godfather of creatine." One conversation turned into many, and what started as a supplier inquiry evolved into something much bigger: a full distribution partnership for Cr.01™ across Central and Eastern Europe.
Today, we're excited to introduce Arunas Matacius and SWISLA as Jenerise's official distribution partner for the CEE region.
Who Is Arunas, and What Is SWISLA?
Arunas brings over 15 years of experience in organic food production to this partnership, spanning everything from supplements to functional foods and even pet nutrition. He's a serial entrepreneur who has built multiple brands from the ground up, with hands-on experience across production, product development, design, logistics, and distribution in more than 40 countries.
SWISLA has production facilities already established in Lithuania and Poland, which means Cr.01™ enters Central and Eastern Europe with real infrastructure behind it from day one. No delays, no improvising.
Why Central & Eastern Europe Needed Its Own Partner
One thing Jenerise has been deliberate about from the start is real regional representation. A lot of brands talk about "Europe", but in practice, they mean the Netherlands, Belgium, France, and Spain. The eastern half of the continent, with all its diversity, market potential, and cultural nuance, gets overlooked.
That wasn't good enough for us. Having Arunas on the ground in Lithuania… someone who understands the local markets, speaks the language, and has existing relationships across the region, means Cr.01™ can show up in a way that actually resonates. We've already seen early interest from Poland and Ukraine, and this is just the beginning.
A Partner Who Believes in the Product
What makes Arunas stand out isn't just his operational capability; it's his conviction. He's someone who has spent years stripping back his supplement routine to only what he truly believes in, taking a whole-food-first approach to his own health. Creatine is the one synthesised supplement he's made room for, and he's deliberate about why: taken alongside a diet rich in natural compounds, he sees it as a legitimate addition rather than an isolated fix. He's noticed real improvements in physical performance, mental clarity, and overall well-being and that personal belief translates directly into how he'll represent the product.
For Arunas, the creatine market is exploding and the brands that will win are the ones backed by a strong story and traceable, verifiable quality. That's exactly what drew him to Cr.01™.
What SWISLA Offers Brands in the Region
SWISLA isn't just a distribution company, really; they're a full-service partner for brands at any stage. Whether you're launching something new, looking for private label manufacturing, or need help navigating production and logistics in the region, Arunas and his team can support you from initial concept all the way through to retail or online sales. It's a rare combination of distribution reach and serious manufacturing expertise, all in one place.
Get in Touch
If you're a brand or founder operating in Central or Eastern Europe and want to explore what Cr.01™ could do for your product line, Arunas is the person to talk to.
DM Arunas Matacius directly on LinkedIn
The CEE region is wide open, and we couldn't be more excited to have SWISLA leading the charge.
We all rise together,
Rachael Jennings | Co-Founder + CBO, Jenerise
