Creatine for your brand: a B2B guide
Thinking about adding creatine to your product line? Here's what brands, formulators, and retailers need to know about sourcing creatine monohydrate and how Cr.01™ and the future Jenerise ingredient range fit in.
Decades of Trusted Research
45+
years of published research conducted by thousands of researchers and scientists
18,000
publications and references of various types collected by the National Library of Medicine (PubMed) related to creatine clinical trials, reviews, and studies
680+
Peer-reviewed studies confirm creatine is well-tolerated, effective, and enhances daily performance across the lifespan
13,500
participants in 652 creatine side-effects and safety studies
Why brands are adding creatine now
Category growth target
The shift from niche sports supplement to mainstream daily wellness staple, moving from ~30M to 300M daily users.
Beyond the gym
New research links creatine to cognitive function, bone health, and healthy ageing, opening formats far beyond protein powders.
New formats and categories
Creatine is moving into drinks, snacks, and functional foods, not just mix-in powders for athletes.
What's next: liquid-stable creatine for RTD
Standard creatine monohydrate degrades over time in liquid formats, which is why Cr.01 is built for powder and solid applications rather than ready-to-drink. Jenerise is actively developing next-generation creatine ingredients designed specifically for long-term stability in beverages, part of our broader creatine ingredient pipeline.
If you're a beverage brand exploring creatine, get in touch or join our newsletter community for early updates.
Common questions from brands
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For bars, snacks, and powders, yes. Cr.01 is purpose-built for RTM and RTE formats: it dissolves fully in 30–40 seconds, flows freely through production equipment without bridging or caking, and stays neutral against your flavour system. For ready-to-drink formats, Cr.01 is not currently recommended as creatine monohydrate has long-term stability limitations in liquid. Jenerise is developing dedicated liquid-stable ingredients for RTD as part of its innovation pipeline.
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Look for independent batch verification, not just a supplier's own claims. Cr.01 is SGS-verified and manufactured to comply with major international quality and safety standards including FDA (USP) and ICON certification, with contaminant levels tightly controlled and independently tested batch by batch.
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Purity (assay %), particle size, dissolution speed, and contaminant levels (like dicyandiamide, or DCD) vary significantly between suppliers. These differences directly affect taste, mouthfeel, and how the ingredient performs in your specific production process, which is why spec sheets and CoAs matter more than marketing claims.
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Yes, Cr.01 works as a "powered by" ingredient brand within your product, similar to how Gore-Tex appears on finished goods. You build and own your product and branding; Cr.01 becomes a recognisable quality marker on the label. Partner brands get access to the Cr.01 seal plus an SGS-verified QR code, giving your customers instant, independently-verified proof of what's inside. Depending on your region, you'll work with a local distribution partner who supports this alongside core ingredient supply.
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Submit an enquiry with your brand details and region, and Jenerise will connect you with the right distribution partner for documentation, samples, and pricing. Technical documents (spec sheet, CoA, SGS reports) are shared directly with qualified brands rather than published publicly.
Ready to start the conversation?
Tell us about your brand, and we'll connect you with the right partner
Precision-Grade Creatine Monohydrate
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Available across Australia, Europe, New Zealand, North America, South Africa & the United Kingdom
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Precision-Grade Creatine Monohydrate • Available across Australia, Europe, New Zealand, North America, South Africa & the United Kingdom •
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