Jenerise Launches Cr.01™
London, United Kingdom — Jenerise Ltd. today announces the global launch of Jenerise Cr.01™, a precision-grade creatine monohydrate independently verified batch-by-batch by SGS, the world's leading inspection and certification organisation, to meet the ICON standard. The launch marks the culmination of a founding mission that began decades ago: to give the most scientifically supported supplement in human history a quality standard worthy of the people who take it.
Jenerise Cr.01™ is the company's flagship ingredient; the first in a planned pipeline of creatine innovations designed to establish the Jenerise name as a trusted quality mark before future products reach market. Among those in development is a liquid-stable creatine technology, which will benefit from the brand recognition and consumer trust that Cr.01™ is already building with partners and end consumers worldwide.
Jenerise Cr.01™ achieves a content assay of ≥ 99.96%, verified by SGS on every single batch, exceeding even pharmaceutical benchmarks. It contains no detectable cyanide or dihydrotriazine, and dicyandiamide (DCD) is controlled to just 7 parts per million. It dissolves clear and sediment-free in under 40 seconds, with a 200-mesh particle size that eliminates grit and bitterness entirely.
The result is a creatine built for daily use across an entire lifetime.
A story bigger than the gym
Creatine monohydrate has more than 45 years of published research behind it, spanning over 18,000 PubMed publications and 680+ peer-reviewed studies. The evidence covers not just athletic performance, but cognitive function, brain health, healthy ageing, women's health, metabolic health, bone health, and neuroprotection. Yet for three decades, it has been marketed almost exclusively to bodybuilders and performance athletes.
Jenerise was founded to close that gap.
Steve Jennings, Co-Founder and CEO, first introduced creatine monohydrate to Olympic gold medal-winning athletes in 1992, at a time when the ingredient was barely understood outside the most specialist sport science circles. Thirty years of watching the category stagnate (sold to an ever-narrower demographic while the science pointed somewhere far broader) led directly to the creation of Jenerise.
"I first brought creatine monohydrate to Olympic athletes in 1992. For thirty years, I watched the category fail to grow up. The science kept expanding (cognition, brain health, ageing, women's health), and the market kept selling it to the same narrow slice of gym-goers. Jenerise exists because that gap became impossible to ignore." — Steve Jennings, Co-Founder & CEO
A B2B ingredient brand with a global footprint from launch
Jenerise operates as a B2B creatine ingredient technology brand. Distribution partners and their customers are licensed to carry the Jenerise Cr.01™ name and mark on their packaging; a signal of independently verified, precision-grade quality that their customers can trust and trace.
The company arrives at launch with distribution already in place across key global markets.
Fayrefield Nutratek is the exclusive distributor for the United Kingdom and Western Europe
Osage Food Products is the exclusive distributor for North America
Pathway International is the exclusive distributor for Australia and New Zealand
Solo Africa is the exclusive distributor for South Africa
Swisla Distribution is the exclusive distributor for Central and Eastern Europe
Distribution across Latin America is also set to be confirmed shortly.
The pace of that network reflects the momentum already building around the brand. In the lead-up to launch, Steve and Rachael Jennings convened distributor meetings in Barcelona during Vitafoods Europe, one of the world's leading nutraceutical trade events, bringing together regional partners ahead of the global go-live.
"Every brand we work with via our distributors gets more than an ingredient. They get a verified quality story, a licensed mark they can put on their packaging, and the backing of thirty years of creatine expertise. Plus, a product verification QR code on every package. That is a differentiation most of their competitors simply cannot match." — Rachael Jennings, Co-Founder & CBO
Built to be invisible. Designed to go anywhere.
Jenerise Cr.01™ is heat-stable, neutral-tasting, and fully soluble, making it suitable for seamless integration across modern product formats… from ready-to-mix powders and stick packs to functional foods, gummies, capsules, and chews. Its sensory profile is engineered to be invisible in any formulation.
It holds certifications including ISO 9001, GMP, HACCP, FSSC 22000, NSF, Vegan, and Halal, and exceeds both US FDA (USP) and EU (EFSA) regulatory standards. Shelf life is 36 months at room temperature.
"We are building the GORE-TEX of creatine, the ingredient mark that the best brands choose and that consumers learn to look for on the label. The supplement industry is overdue a precision-grade standard. Jenerise Cr.01™ is it." — Rachael Jennings, Co-Founder & CBO
About Jenerise
Jenerise Ltd. is a creatine innovation and education company founded in 2024 by Steve and Rachael Jennings, headquartered in the United Kingdom. Its flagship ingredient, Jenerise Cr.01™, is a precision-grade creatine monohydrate verified lot-by-lot by SGS to meet ICON standards, and the first in a planned pipeline of creatine innovations, including liquid-stable creatine technology currently in development. Jenerise operates as a B2B ingredient brand, supplying supplement brands, formulators, and distribution partners globally. Jenerise Creatine Education offers webinars, workshops, and partnerships for schools, brands, and businesses.
Media contacts
Steve Jennings
Co-Founder & CEO
steve@jenerise.com
Rachael Jennings
Co-Founder & CBO
rachael@jenerise.com
