Why we're running the most important webinar we've ever hosted
I want to tell you why we built this event. Not the polished version. The real one.
When Dan and I first started mapping out the June webinar, we kept coming back to the same uncomfortable truth: the people who most need accurate information about creatine and young athletes are the ones least likely to find it. Not because it doesn't exist. It does. The research is there. The evidence is strong. But it's buried under a mountain of social media content that is faster, louder, and almost entirely wrong.
That bothers me. It has always bothered me. But it bothers me more now than it ever has, because the stakes are higher than they used to be.
Young people are supplementing earlier, in greater numbers, and in an information environment that is pretty difficult to navigate safely. Creatine gets lumped in with dangerous performance-enhancing substances by parents who are trying to protect their children. At the same time, those same young athletes are being exposed to substances that actually are dangerous (anabolic steroids, prohormones, unregulated compounds) without the knowledge to tell the difference. The absence of trusted, accessible education doesn't create neutrality. It creates a vacuum. And vacuums get filled.
That is the problem this webinar exists to solve.
What we decided to do differently
We could have run a standard panel. A few talking heads, some slides, a live Q&A. We've seen those. They don't move the needle in the way this conversation needs.
Instead, we asked ourselves: what would it take to build something that actually really changes how a parent thinks about this? How a coach talks about it? How a clinician responds when a patient asks? What does that room actually need to look like?
It needed the human story… the reason this matters beyond the science. It needed rigorous, peer-reviewed evidence delivered by someone who wouldn't simplify it for comfort. It needed practical, real-world nutrition guidance from someone who sits with young athletes and their families every single day. And it needed someone who could cut through the supplement industry noise and tell people exactly how to make safe choices in a market of 75,000 products, most of them unregulated.
That's the panel we built.
What you'll actually hear
Donald Hooton will open the session. Donald is the President of the Taylor Hooton Foundation, which was established following a devastating personal loss, and he has since become a leading voice in the United States on youth PED education. His opening sets the emotional and moral foundation for everything that follows, because before we talk about evidence, we need to talk about why this conversation matters so much.
From there, Blaise Collins, PhD, will take the audience through the science as it actually is. Not watered down. Not commercially softened. The real picture (including the myths around kidney damage, stunted growth, and hormonal effects) is addressed directly, with the evidence that counters them.
Dan Richardson, our Co-Lead here at Jenerise and Academy Nutrition Lead at Leeds United, will bring the practical centre of the session. Dan works with young athletes from U9 to U21. He knows what the questions really are, where the confusion actually lives, and how to give people the framework to have these conversations themselves.
And Jim Kalafat Starr from NSF International will close with something I think every parent, coach, and clinician seriously needs: a clear, practical guide to navigating the supplement market safely. What certification actually means. How to read a label. How to know what you're putting into a young person's body before they take it.
This is the most important thing we've run to date
I don't say that lightly. We run quarterly webinars. We take every one of them seriously. But this one is different, because it speaks to the youngest and most vulnerable part of the conversation. Young athletes deserve better than what social media is currently giving them. Parents deserve to feel equipped rather than frightened. And the coaches and clinicians who work with young people every day deserve access to the real evidence, presented clearly, by people they can trust.
That is what we have built for the 24th of June.
It is free. It is 90 minutes. And if you can't make it live, register anyway; a full recording goes out to everyone by Friday, 27 June.
I hope to see you there.
We all rise together,
Rachael Jennings | Co-Founder + CBO, Jenerise
This content is for educational purposes only and is not formal medical advice. It is intended to support, not replace, professional clinical judgment for individual patient care.
