Wrapping Up a Big Year for Jenerise & Creatine
Reflecting on the whirlwind that was 2025, it feels as though we’ve spent the last seven months not just building a company, but actually shifting a global conversation. When my father, Steve, and I sat down to rebrand Yeu into Jenerise this past June, we knew we weren't just changing a name; we were ushering in the era of Creatine 2.0. We set a bold mission to take creatine from the niche athlete world and place it into the hands of 320 million people who need it for their brains, their bones, and their everyday vitality. It has been a year of proving that this molecule is for life, not just for the gym.
The heart of our year has been anchored in the uncompromising science that separates Jenerise from the noise. Watching the industry react as we partnered with leading researchers like Dr. Darren Candow and Felipe Ribeiro, plus performance nutritionist Dan Richardson, to launch our global education program was a defining moment for me. We weren’t just sharing data; we were building a new standard of transparency. Our first-ever webinar felt like a graduation for the brand, seeing our community engage with the clinical reality of how creatine acts as a "battery backup" for the brain during sleep deprivation and metabolic stress confirmed that the world was ready for a deeper narrative.
Our product evolution this year has been focused on bridging the gap between clinical efficacy and modern convenience to ensure that the future of Jenerise includes creatine options that don't sacrifice quality for ease. We are excited to currently be onboarding our initial B2B customers and will be making some public announcements in Q1. As we look toward 2026, the momentum is only accelerating. We are preparing to expand the Jenerise family with new, specialized voices that will bring even more rigor and relatability to the mission as well as also taking our education platform global, with dedicated efforts to empower health communities in Brazil and beyond.
To all our partners and everyone in our community, Happy New Year!
We all rise together,
Rachael Jennings | Co-Founder + CBO, Jenerise
