Jenerise Deepens European Footprint with Strategic Regional Appointment

Jenerise Ltd. is pleased to announce an official strategic partnership with Robert Gielow, CEO of Mentry Pharma, who assumes the role of "Official Strategic Partner – DACH" for the Jenerise Cr.01™ brand. Building directly upon Jenerise's established distribution in the area, this appointment further deepens our European presence and ensures that official brand partners across Germany, Austria, and Switzerland have a dedicated, direct contact point in their own region.

This initiative reflects a unified, three-way partnership between Jenerise Ltd., Robert Gielow, and our valued partners at Fayrefield Nutratek. Working hand-in-hand with Fayrefield Nutratek, this close collaboration brings together key regional resources and expertise to provide elevated, seamless support for our brand partners across all ongoing commercial touchpoints.

About Robert Gielow

Robert Gielow brings a rare combination of elite athletic discipline and proven category-building expertise to this partnership. A former 800m runner with a full athletic scholarship in the US, Robert learned early that the gap between good and great comes down to discipline, recovery, and consistency, lessons that now shape how he builds brands.

Over the past decade, Robert has helped scale some of Germany's most successful health and wellness brands, including NORSAN (Germany's #1 Omega-3 brand), wowtamins (Germany's first supplement brand for children), foten (Germany's first Omega-3 brand for animals), MoleQlar (a leading longevity brand in the pharmacy market), and AENDERS (Germany's first female-only creatine brand). As CEO of Mentry Pharma, he continues to work hands-on with founders in longevity, biotech, and femtech as a co-builder and co-investor who stays engaged through to exit.

Robert brings direct access to Germany's top online pharmacy channels, a decade of category-building experience, and a firsthand understanding of what it takes to lead a category, insight earned both on the track and in the boardroom. He is now applying that same drive to building Jenerise into a category leader across the DACH region.

By bolstering localised leadership alongside our existing distribution channels, Jenerise reinforces its commitment to long-term growth and strong partner relationships throughout Central Europe.

For regional inquiries or further information, please reach out directly to Robert Gielow or Rachael Jennings.