The Jenerise Blog
Your go-to source for all things creatine
Is Purity the Real Differentiator for 2026?
After 30 years watching the industry evolve, Steve Jennings explains why the next market leaders won’t be defined by their purity specs but by the clarity of their communication.
Why Creatine Education Matters Now More Than Ever
Coaches, parents, practitioners, physios, HR teams, even school safeguarding leads, all asking versions of the same question: “Can someone please explain creatine properly?”
Seizing the Years with Susanne Mitschke
Citrus Labs CEO Susanne Mitschke has seen both sides of the wellness industry: the hype and the hard science. In this interview, she opens up about a personal health scare that reshaped her views on supplementation, the pitfalls of “fast fashion” wellness trends, and how scientific rigor can drive both trust and growth in health brands.
Cutting Through the Noise in Modern Wellness
Creatine isn’t hype. It’s more like heritage meeting innovation. It’s three decades of science finally finding its voice in a new generation of wellness consumers.
Creatine Timing & Truth-Telling
Guest blog author, David Propst DMS-C, MPAS, PA-C, covers it all. When to take creatine, how much, and some old myths.
What Longevity Really Looks Like in 2025
Our co-founder and CBO, Rachael Jennings, shares more about her recent keynote talk at TAS Life’s Mission Health Conference 2025.
Seizing the Years with Rachel Marshall
Protein used to be niche. Then it became lifestyle. We spoke to Rachel Marshall about exactly this and whether or not creatine might be next.
Launching Jenerise Education with Dan Richardson, MSc, SENr
Most people still don’t understand creatine; what it is, how it works, and why it matters. Dan Richardson shares why that needs to change, and how Jenerise Education is stepping in to set the record straight.
Could Creatine Protect the Aging Brain?
Creatine isn’t just about muscle anymore. A new systematic review shows it may play a role in memory and attention in older adults. Could this be the next frontier in healthy aging?
Longevity Is the New Frontier
From sharper thinking and stronger bones to women’s health and even lower mortality risk, creatine is stepping into the center of the longevity conversation. In this piece, Steve Jennings (aka CreatineOG) shares why creatine isn’t just a supplement.
5 Questions for the Next Wave of Creatine Branding
The shelves are full of tubs and gummies, but where’s the creatine for brains, bones, and everyday energy? Let’s rethink the story.
Seizing The Years with Dave Slagle
We catch up with longtime creatine supplementer, Dave Slagle, to talk about music, the nutrition supplement industry, and staying as strong as possible for as long as possible.
Starting Creatine at 40+
It won’t iron your shirts or make your teenagers tidy their rooms. But for something that costs less than your daily coffee, it can fundamentally change how you feel in your 40s, 50s, 60s and beyond.
Seizing The Years with Dr. Susan Kleiner
Dr. Susan Kleiner is a trailblazer in strength and power sports nutrition, known for challenging outdated norms and reshaping how we understand performance and athlete-focused research. We talk about creatine across the lifespan and for the future of women’s health.
Does Creatine Help When You’re Sleep-Deprived?
A growing number of people are discovering how creatine supplementation might support the brain when sleep falls short.
Creatine and Women’s Health
Women produce about 20% less creatine. Let our guest blog writer David Propst (DMS-C, MPAS, PA-C) break down the latest scientific review.
Why I Came Back to Creatine
Our CEO, Steve Jennings, captures the main reasons why he’s come right back to creatine after more than 30 years.
Seizing the Years with Tim Moore
“I’ve done 100 push-ups a day for years, usually in four sets of 25. But two weeks after starting creatine? I got through the first set of 25 with no burn. It was surreal.”
Leading with Brand for Creatine 2.0
Our Chief Brand Officer, Rachael Jennings, shares insights on how a powerful brand can redefine an entire category and lead innovation in Creatine 2.0.
8 Creatine Myths
Think creatine’s just for bodybuilders? Think again. This myth-busting guide by David Propst separates hype from science.