The Jenerise Blog
Your go-to source for all things creatine
Seizing the Years with Donald Hooton
The story of how Donald lost his younger brother Taylor to anabolic steroids, and why he and his Dad have spent the last 20+ years running the Taylor Hooton Foundation, educating young athletes and their families about the real risks of performance-enhancing drugs.
Seizing the Years with Brandon Casteel
Creatine sales up 47% globally. Women's formulations up 82%. Cognitive and senior positioning up 91%. Brandon Casteel at Jungle Scout has the receipts and a 30-year personal creatine habit to go with them.
Seizing the Years with Devon Gholam
Meet Devon Gholam, PhD, for a radically transparent look at GLP-1s, perimenopause, and why creatine is an interesting partner for muscle preservation. Discover why "wacky" authenticity is the only way to win against wellness misinformation in the post-truth era of science.
Seizing the Years with Amanda Hardwick
“Every guy in the office has creatine on his desk. Hardly any of the women do." We sat down with Amanda Hardwick to talk about why and what the industry needs to do about it.
Seizing the Years with Isabelle Statovci
Born in Australia and now based in Switzerland, Isabelle brings a unique boots on the ground perspective to clinical science, one that actually prioritises the person behind the data points. Isabelle sees a human being who has to physically show up, move, and respond to life and the world around them.
Seizing the Years with Theo Wiley
In the quiet, clinical world of biotech, progress is often measured in decades, not days. That’s just the way it works. To kick off 2026, we’re featuring Theo Wiley’s story from genetic hearing loss to precision nutrition and the future ahead for his company, Myoform.
Seizing the Years with Cassandra Birrittier
Cassandra Birrittier has transformed her life through discipline, data, and a deep respect for what the body can become. Here, she opens up about the choices that changed everything, the future of ingredients from sugar to creatine, and the wellness shifts she believes the industry can’t afford to ignore.
Seizing the Years with Susanne Mitschke
Citrus Labs CEO Susanne Mitschke has seen both sides of the wellness industry: the hype and the hard science. In this interview, she opens up about a personal health scare that reshaped her views on supplementation, the pitfalls of “fast fashion” wellness trends, and how scientific rigor can drive both trust and growth in health brands.
Seizing the Years with Rachel Marshall
Protein used to be niche. Then it became lifestyle. We spoke to Rachel Marshall about exactly this and whether or not creatine might be next.
Seizing The Years with Dave Slagle
We catch up with longtime creatine supplementer, Dave Slagle, to talk about music, the nutrition supplement industry, and staying as strong as possible for as long as possible.
Seizing The Years with Dr. Susan Kleiner
Dr. Susan Kleiner is a trailblazer in strength and power sports nutrition, known for challenging outdated norms and reshaping how we understand performance and athlete-focused research. We talk about creatine across the lifespan and for the future of women’s health.
Seizing the Years with Tim Moore
“I’ve done 100 push-ups a day for years, usually in four sets of 25. But two weeks after starting creatine? I got through the first set of 25 with no burn. It was surreal.”
Seizing the Years with Robert Gielow
“Creatine will eventually become a household staple. Part of a new baseline for proactive health.”
Seizing the Years with Emma Pooley
From Olympic cyclist to author and advocate for women’s sports, Emma has continuously challenged the status quo, inspiring others with her dedication and fierce determination.
Seizing the Years with Jeff Olson
Former Olympic skier Jeff Olson shares his journey of reinvention from the mountains of Val d’Isère to the frontlines of clean tech and plant-based health innovation.
Seizing the Years with Derek Yach
Derek Yach's journey highlights resilience and innovation in health. As a former WHO director, he addressed global health challenges and improved quality of life through preventive care and nutritional empowerment, inspiring proactive wellness.
Seizing the Years with Louise Barnard
From movement to mindset, Louise shares wisdom that will leave you feeling motivated to take charge of your own well-being.
Seizing the Years with Geoff Livingston
Discover how Geoff Livingston transformed his health through running, smart training, and a deep connection to nature—proving that balance is the key to thriving at any age.
Seizing the Years with James Collier
Discover how James Collier, co-founder of Huel, transformed health with a focus on sustainable nutrition, stress management, and ageing well.
Seizing the Years with Mark Cameron
Discover how Mark Cameron, a former bodybuilder turned fell runner, redefined fitness with balance, longevity, and a passion for movement.