"I never felt happy about my body. And through doing resistance training, having that three-times-a-week cadence at the gym, I feel satisfaction." Sarah Burden on botanicals, brain fog, creatine, and finally feeling strong at 40, not smaller, for the first time in her life.

The story of how Donald lost his younger brother Taylor to anabolic steroids, and why he and his Dad have spent the last 20+ years running the Taylor Hooton Foundation, educating young athletes and their families about the real risks of performance-enhancing drugs.

Creatine sales up 47% globally. Women's formulations up 82%. Cognitive and senior positioning up 91%. Brandon Casteel at Jungle Scout has the receipts and a 30-year personal creatine habit to go with them.

“Every guy in the office has creatine on his desk. Hardly any of the women do." We sat down with Amanda Hardwick to talk about why and what the industry needs to do about it.

In the quiet, clinical world of biotech, progress is often measured in decades, not days. That’s just the way it works. To kick off 2026, we’re featuring Theo Wiley’s story from genetic hearing loss to precision nutrition and the future ahead for his company, Myoform.

Protein used to be niche. Then it became lifestyle. We spoke to Rachel Marshall about exactly this and whether or not creatine might be next.