Creatine sales up 47% globally. Women's formulations up 82%. Cognitive and senior positioning up 91%. Brandon Casteel at Jungle Scout has the receipts and a 30-year personal creatine habit to go with them.

“Every guy in the office has creatine on his desk. Hardly any of the women do." We sat down with Amanda Hardwick to talk about why and what the industry needs to do about it.

Born in Australia and now based in Switzerland, Isabelle brings a unique boots on the ground perspective to clinical science, one that actually prioritises the person behind the data points. Isabelle sees a human being who has to physically show up, move, and respond to life and the world around them.

In the quiet, clinical world of biotech, progress is often measured in decades, not days. That’s just the way it works. To kick off 2026, we’re featuring Theo Wiley’s story from genetic hearing loss to precision nutrition and the future ahead for his company, Myoform.

Protein used to be niche. Then it became lifestyle. We spoke to Rachel Marshall about exactly this and whether or not creatine might be next.